amethyst

Amethyst is a strategic growth and communications partner for teams building open-source protocols, decentralized networks, and public-interest technologies.

We turn future-forward ideas into clear narratives, participatory ecosystems, and durable adoption.

Our work draws on 12+ years of growth strategy experience with teams ranging from established technology companies to early-stage startups and open-source projects, including Google, SoundCloud, Gitter, and Kinopio, as well as decentralized technology projects across the Ethereum ecosystem. We bring that experience to teams navigating the path from an ambitious idea to a product people understand, use, and help shape.

What we do

We develop growth, marketing, and go-to-market strategies, then help put them into practice through communications, campaigns, and partnerships.

Depending on what your team needs, that includes:

  • ·Identifying and developing marketing & communications channels
  • ·Strategic communications
  • ·Community growth
  • ·Content strategy & creation
  • ·Ecosystem growth & partnerships
  • ·User research
  • ·Product messaging
  • ·Competitive analysis
  • ·Landing page optimization

We connect the story, the people, and the practical work of growth so promising technologies can find their place in the world.

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